My name is Chris Kelly, born and raised in Spartanburg, South Carolina. Six years ago, I started KB Media Productions with my son, Caleb Kelly, and we've been grinding in the production industry ever since. As someone deeply involved in the behind-the-scenes world, I had this thought: how dope would it be to have apparel that actually represents what we do and the passion behind it? That's how KB Apparel was born.

In production, black is the standard. We're the ones in the shadows, making the magic happen, and I wanted to create something that not only fits the job but also speaks to it. Every piece in the line features bold, clean slogans that sum up our world in just a few words. It's gear made for the crew, by the crew. This isn't just clothing,it's a way to represent the grind, the culture, and the people who make it all happen.